Magic by magicians, for magicians.

Welcome to Twisted Minds Magic — a magic shop built from a lifelong obsession with magic, a passion for performing, and a simple belief:

You should only sell magic that you genuinely believe in.

Twisted Minds Magic was founded by Luke Cook, a full-time professional magician with over 15 years of experience and thousands of performances under his belt.

Over the years, Luke has performed in some incredible venues and shows, gaining first-hand experience of what actually works in the hands of a working magician — not just what looks good on a trailer video.

His career has included summer seasons with the world-famous Cromer Pier Seaside Special, five consecutive winter seasons performing in the world-renowned Thursford Winter Wonderland Christmas Spectacular, regular headline performances at Butlin's, Pontins and Haven, and three seasons as the headline illusionist at the House of Illusion in Spain.

And that's important.

Because Twisted Minds Magic isn't a magic shop built by someone who simply decided to start selling tricks.

It's built by a professional magician who has spent 15 years actually performing them.

Why Twisted Minds?

After years working within the magic industry, Luke noticed something missing.

There are plenty of places to buy magic tricks online. But finding a magic shop where you can trust that the person behind the counter genuinely knows — and cares about — the magic they're selling is a different story.

So Luke decided to create one.

The ethos behind Twisted Minds Magic is incredibly simple:

Exceptional customer service. Exceptional magic. No rubbish.

Every trick stocked by Twisted Minds Magic is carefully considered and curated by Luke.

If we don't think it's good enough, we don't stock it.

If we don't think you'll actually perform it, we don't stock it.

And if it's likely to be something you buy, watch the tutorial once and then throw into the infamous bottom drawer of forgotten magic...

We probably don't want it either.

Our goal isn't to have the biggest catalogue on the internet.

Our goal is to have a catalogue full of magic we're proud to put our name behind.

We Actually Stock What We Sell

Here's something we're particularly proud of.

We don't dropship.

Unlike many online retailers, we don't list hundreds of products that we don't actually have sitting on our shelves.

If a product is showing as in stock on Twisted Minds Magic, there's a very good chance it's sitting right here in our physical shop, ready to go.

That means when you place an order, we're not waiting for a supplier to send it to us before we can send it to you.

We pick it. We pack it. We dispatch it.

Whenever possible, orders placed with us are dispatched the same day, because we know that when you've just ordered your next piece of magic, you don't want to wait weeks for it to arrive.

You want to get it in your hands and start learning.

A Magic Shop You Can Actually Visit

And yes...

We're a real magic shop.

Not just a website.

Twisted Minds Magic has a physical store where you can come in, browse the shelves, talk magic and — most importantly — get advice from people who actually understand what they're selling.

Whether you're a complete beginner looking for your first trick, an experienced hobbyist searching for something new, or a professional magician looking for material that will genuinely earn its place in your working repertoire, we're here to help.

And because Luke has spent more than 15 years performing professionally, we're always happy to give you an honest opinion.

Sometimes that means telling you "you absolutely need this."

Sometimes it means telling you "save your money — you won't perform it."

We think that's exactly what a good magic shop should do.

More Than Just Tricks

For us, magic isn't about collecting boxes.

It's about performing.

It's about that moment when a spectator looks at you and genuinely has absolutely no idea how something just happened.

It's about creating memories, getting reactions, making people laugh, fooling them, and occasionally leaving them questioning whether you might actually possess supernatural powers.

That's why we carefully select the magic we stock.

We want to help you build a collection of magic that actually gets performed, rather than one that gathers dust.

Because the best trick isn't necessarily the one with the most impressive trailer.

It's the one you can't wait to perform.

Welcome to the Twisted Minds Family

Whether you're completely new to magic or you've been performing for decades, we're incredibly grateful you've chosen to shop with us.

We're building Twisted Minds Magic around the things we believe matter most:

Great magic.
Honest advice.
Exceptional service.
Fast dispatch.
And a genuine passion for what we do.

We're not interested in being just another online magic retailer.

We want to become your magic shop — the place you come when you want something new, need some advice, or simply fancy having a chat about magic with someone who gets it.

So have a look around, discover something that makes you think "I NEED that...", and if you're ever in the area...

Come and see us in the shop.